Your Ultimate Guide to Posters
Posters are one of the most flexible print products — the right choice depends on where it's going and how long it needs to last.
Standard sizes (A3, A2, A1) keep costs down and fit standard frames, but custom sizes are worth it when you need to fill a specific wall or window. Matte stock avoids glare under shop lighting, while gloss makes colours pop for short-term event use.
Design for the size it will actually be viewed at — a poster read from across a room needs a bolder hierarchy than one read up close.
Leave breathing room around the edges and keep critical text well inside the safe zone.
EC
Written by
Emma Chen
Design Lead — writes on layout, colour, and what actually catches a customer's eye.
